Follow the Leader
When you read marketing materials, you find that many companies claim to be “leading providers” of something or other. This phrase spans all industries. Here’s a quick sampling gathered from the...
View ArticleWhen Do Business Buzzwords Have Worth?
Good business writing should be clear, convincing, and credible, right? To connect with audiences best, to communicate messages powerfully, writing needs to avoid hollow clichés and empty buzzwords....
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